Red Bull: Engaging Gen Z Talent
About This Programme
Red Bull had an internship programme they were proud of. The challenge was reaching ambitious young people from diverse backgrounds people with the drive to thrive at Red Bull who'd never seen themselves as the type of person Red Bull hired. We changed that with one event.
Challenge
Red Bull wanted to reach ambitious young talent outside their traditional channels and build genuine brand affinity before candidates applied for their internship programme.
Strategy
We hand-picked 40 members from our community and brought them directly into Red Bull's London HQ. They got an office tour, a careers workshop, direct access to hiring managers and honest insight into what the internship programme actually involves. By the end they didn't just understand Red Bull they were desperate to work there.
Red Bull had an internship programme they were proud of. The challenge was reaching ambitious young people from diverse backgrounds people with the drive to thrive at Red Bull who'd never seen themselves as the type of person Red Bull hired. We changed that with one event.
Challenge
Red Bull wanted to reach ambitious young talent outside their traditional channels and build genuine brand affinity before candidates applied for their internship programme.
Strategy
We hand-picked 40 members from our community and brought them directly into Red Bull's London HQ. They got an office tour, a careers workshop, direct access to hiring managers and honest insight into what the internship programme actually involves. By the end they didn't just understand Red Bull they were desperate to work there.
40 Members
Hand-picked from our community to visit Red Bull HQ
3 hires
Onto the Red Bull internship programme directly from the event
60K+ Video Views
Content captured on the day, extending the event's reach far beyond the room
step 01
Strategy & Planning
We worked with Red Bull to design an event that would build genuine affinity with our community before the internship application window opened.
step 02
Community selection
We hand-picked 40 members based on their interests, ambitions and fit with the internship programme, bringing Red Bull exactly the right people.
step 03
HQ Experience
Members arrived at Red Bull's London HQ for an office tour and a genuine behind-the-scenes experience of the culture, the people and the brand.
step 04
Careers Workshop
A focused session on the internship programme, what it involves, what Red Bull looks for and how to stand out in the application process.
step 05
Networking With Hiring Managers
Members met the people who actually make hiring decisions, breaking down the barrier between applicant and employer before the formal process even began.
